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SocialFi Comes of Age: Solving User Experience, Then DeFi

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SocialFi Comes of Age: Solving User Experience, Then DeFi

SocialFi platforms can benefit greatly from merging elements of web2 and web3 while integrating DeFi features that are less of a technical barrier and more of complementary resources.

We are rapidly approaching a trillion-dollar economy of creators and freelancers.

Yes, Trillion, with a T.

With advancements in consumer technology products and growing public demand for digital earning opportunities, we are entering an exciting new era. This is the start of the most exciting debut cycle in SocialFi history.

Side hustles, remote work, personal branding and monetizing your passion are nothing new. Traditional social media opened new doors to these opportunities over twenty years ago. However, as the creator and freelance economy now eclipses traditional job sectors in terms of career choice and job demand, social platforms are scrambling to focus more on monetization opportunities.

But Big Tech platforms are not up to the task.

The platform of the future is one that ensures that not only are creators fairly rewarded for their contributions to content, but that participants within the ecosystem are also rewarded: viewers and all those who engage with and support the content itself that allows platforms to thrive. This is where tokenized Web3 platforms have the greatest opportunity.

However, despite the promises of DeFi, most creators and users continue to spend time on traditional social media platforms. The reasons are many: an intuitive user experience, familiar fiat payments, a fulfilling dopamine rush, and a feeling of connection with the glamorous life depicted online.

Unfortunately, Web3’s insistence on a technology-first, experience-second approach misses the mark in attracting the masses and converting Web2 influencers into Web3 users. Web3’s current USP and pitch is the promise of decentralized control of your creations and various monetization opportunities for creators and their subscribers. This sounds good in theory, but most established creators struggle to see the value in this offering, especially given the relatively complicated integration and unfamiliar user experience of most DeFi-enabled social platforms.

Token-controlled access is seen as Web3’s answer to big tech’s control of creator revenues, enabling staking, governance, and the formation of tightly knit communities. While this is a great opportunity for crypto-native users, it is a steep learning curve and a daunting process for everyone else. SocialFi platforms must therefore not only compete with each other, but also with the status quo. The fight for user adoption in this environment can seem daunting, and the next wave of SocialFi will need to flip that equation and put “ease of use” ahead of “breakthrough technology” in order to gain market share with of Big Tech’s current user base.

SocialFi needs to bust myths about bad user experience

At the heart of challenging the traditional status quo is moving away from the rigid thinking that SocialFi must be entirely blockchain-focused, end-to-end. It’s not. The masses don’t care about the technology a platform uses, they care about convenience and experience. They want simplicity, not revolution.

It is true that critical elements of SocialFi, such as the use of tokens, are ultimately on-chain technology. However, from a utility perspective, it is just another means of monetization. Even though infrastructure and technology are evolving rapidly, innovation in how users interact with these platforms is not.

There’s no denying that the lack of interoperability, scalability, and App Store restrictions limit the options of developers building for SocialFi when trying to appeal to the masses. The result is a fragmented ecosystem in which neither creators nor users find products that provide real long-term value. The sudden rise and plateauing of platforms like Friend.Tech strengthens this case.

On the other hand, we are now seeing some Web3 platforms succeed, especially those that move away from overused and tired buzzwords like NFTs, the Metaverse, and GameFi’s speculative elements.

The Farcaster Protocol is a great example of this. Farcaster is a blockchain technology dedicated to decentralized social networks, which focuses on user engagement while stealthily packing crypto features under the hood. Clever. Its Frames feature, which enables interoperable user navigation across on-chain platforms, is akin to the convenience of a cross-platform social commerce experience offered by Web2. Other end-to-end SocialFi Web3 platforms will need to implement their own versions of features that facilitate a seamless and intuitive user experience if they want to appeal to the masses. After all, only after the integration is complete will users care about DeFi functions. Never the other way around.

It’s a natural extension of how our minds work in today’s age of commerce. Creators are always looking for ways to expand their reach and amplify their digital earning potential. Despite Web3’s focus on tokenization and community building, traditional social media continues to lead and win in helping creators break new barriers by expanding their networks, leading to greater opportunities monetization. In this case, we see that ease and familiarity are key to user loyalty and satisfaction.

While big tech’s monetization pitfalls are plain to see, the reality of Web3 user adoption inertia is often hard to ignore unless the benefits are truly worth it. Thus, any move to DeFi platforms will need to ensure significant benefits for creators and users, including an intuitive and familiar user experience and high levels of user engagement and monetization opportunities.

For starters, SocialFi platforms can benefit greatly from merging elements of web2 and web3 while integrating DeFi features (such as tokenization) that are less of a technical barrier and more of a resource complement. This is the key to unlocking the economic value of SocialFi and making these platforms attractive to the general public. Furthermore, the development narrative must seek to express ease of use while seeking to reduce transaction costs and real-time cross-border payments. Otherwise, touting Web3 features alone adds little value from a user perspective.

Like everything about Web3, SocialFi also has the potential to become a bridge between two worlds. The utility of DeFi should be a given here, not an exception, and the focus should remain on creating business flow and a balance between innovative technology and intuitive UX. Tokens and exchanges will then arrive organically, and this time, with greater assurance of success and user loyalty.

Dave Catudal is an international technology and wellness entrepreneur and co-founder of Lyvelya Super Media SocialFi platform.

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We are the editorial team of Digital Finance News, where seriousness meets clarity in cryptocurrency analysis. With a robust team of finance and blockchain technology experts, we are dedicated to meticulously exploring complex crypto markets with detailed assessments and an unbiased approach. Our mission is to democratize access to knowledge of emerging financial technologies, ensuring they are understandable and accessible to all. In every article on Digital Finance News, we strive to provide content that not only educates, but also empowers our readers, facilitating their integration into the financial digital age.

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DeFi

Pump.Fun is revolutionizing the Ethereum blockchain in terms of daily revenue

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Pump.Fun is revolutionizing the Ethereum blockchain in terms of daily revenue

The memecoin launchpad saw the largest daily revenue in all of DeFi over the past 24 hours.

Memecoin launchpad Pump.Fun has recorded the highest gross revenue in all of decentralized finance (DeFi) in the last 24 hours, surpassing even Ethereum.

The platform has raised $867,429 in the past 24 hours, compared to $844,276 for Ethereum, according to DeFiLlama. Solana-based Telegram trading bot Trojan was the third-highest revenue generator of the day, as memecoin infrastructure continues to dominate in DeFi.

Pump.Fun generates $315 million in annualized revenue according to DeFiLlama, and has averaged $906,160 per day over the past week.

Income Ranking – Source: DeFiLlama

The memecoin frenzy of the past few months is behind Pump.fun’s dominance. Solana-based memecoins have been the main drug of choice for on-chain degenerates.

The app allows non-technical users to launch their own tokens in minutes. Users can spend as little as $2 to launch their token and are not required to provide liquidity up front. Pump.Fun allows new tokens to trade along a bonding curve until they reach a set market cap of around $75,000, after which the bonding curve will then be burned on Raydium to create a safe liquidity pool.

Pump.Fun generates revenue through accrued fees. The platform charges a 1% fee on transactions that take place on the platform. Once a token is bonded and burned on Raydium, Pump.fun is no longer able to charge the 1% fee.

Ethereum is the blockchain of the second-largest cryptocurrency, Ether, with a market cap of $395 billion. It powers hundreds of applications and thousands of digital assets, and backs over $60 billion in value in smart contracts.

Ethereum generates revenue when users pay fees, called gas and denominated in ETH, to execute transactions and smart contracts.

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DeFi technologies will improve trading desk with zero-knowledge proofs

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DeFi Technologies to enhance trading desk with zero-knowledge proofs

DeFi Technologies, a Canadian company financial technology companyis set to enhance its trading infrastructure through a new partnership with Zero Computing, according to a July 30 statement shared with CryptoSlate.

The collaboration aims to integrate zero-knowledge proof tools to boost operations on the Solana And Ethereum blockchains by optimizing its ability to identify and execute arbitrage opportunities.

Additionally, it will improve the performance of its DeFi Alpha trading desk by enhancing its use of ZK-enabled maximum extractable value (MEV Strategies).

Zero knowledge Proof of concept (ZKP) technology provides an additional layer of encryption to ensure transaction confidentiality and has recently been widely adopted in cryptographic applications.

Optimization of trading strategies

DeFi Technologies plans to use these tools to refine DeFi Alpha’s ability to spot low-risk arbitrage opportunities. The trading desk has already generated nearly $100 million in revenue this year, and this new partnership is expected to further enhance its algorithmic strategies and market analysis capabilities.

Zero Computing technology will integrate ZKP’s advanced features into DeFi Alpha’s infrastructure. This upgrade will streamline trading processes, improve transaction privacy, and increase operational efficiency.

According to DeFi Technologies, these improvements will increase the security and sophistication of DeFi Alpha’s trading strategies.

The collaboration will also advance commercial approaches for ZK-enabled MEVs, a new concept in Motor vehicles which focuses on maximizing value through transaction fees and arbitrage opportunities within block production.

Additionally, DeFi Technologies plans to leverage Zero Computing technology to develop new financial products, such as zero-knowledge index exchange-traded products (ETPs).

Olivier Roussy Newton, CEO of DeFi Technologies, said:

“By integrating their cutting-edge zero-knowledge technology, we not only improve the efficiency and privacy of our transactions, but we also pave the way for innovative trading strategies.”

Extending Verifiable Computing to Solana

According to the release, Zero Computing has created a versatile, chain-agnostic platform for generating zero-knowledge proofs. The platform currently supports Ethereum and Solana, and the company plans to expand compatibility with other blockchains in the future.

The company added that it is at the forefront of introducing verifiable computation to the Solana blockchain, enabling complex computations to be executed off-chain with on-chain verification. This development represents a significant step in the expansion of ZKPs across various blockchain ecosystems.

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Elastos’ BeL2 Secures Starknet Grant to Advance Native Bitcoin Lending and DeFi Solutions

Digital Finance News Staff

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© Reuters Elastos’ BeL2 Secures Starknet Grant to Advance Native Bitcoin Lending and DeFi Solutions

Singapore, Asia, July 29, 2024, Chainwire

  • Elastos BeL2 to Partner with StarkWare to Integrate Starknet’s ZKPs and Cairo Programming Language with BeL2 for Native DeFi Applications
  • Starknet integration allows BeL2 to provide smart contracts and dapps without moving Bitcoin assets off the mainnet
  • Starknet Exchange Validates the Strength of BeL2’s Innovation and Leadership in the Native Bitcoin Ecosystem

Elastos BeL2 (Bitcoin Elastos Layer2) has secured a $25,000 grant from Starknet, a technology leader in the field of zero-knowledge proofs (ZKPs). This significant approval highlights the Elastos BeL2 infrastructure and its critical role in advancing Bitcoin-native DeFi, particularly Bitcoin-native lending. By integrating Starknet’s ZKPs and the Cairo programming language, Elastos’ BeL2 will enhance its ability to deliver smart contracts and decentralized applications (dapps) without moving Bitcoin (BTC) assets off the mainnet. This strategic partnership with Starknet demonstrates the growing acceptance and maturity of the BeL2 infrastructure, reinforcing Elastos’ commitment to market leadership in the evolving Bitcoin DeFi market.

Starknet, developed by StarkWare, is known for its advancements in ZKP technology, which improves the privacy and security of blockchain transactions. ZKPs allow one party to prove to another that a statement is true without revealing any information beyond the validity of the statement itself. This technology is fundamental to the evolution of blockchain networks, which will improve BeL2’s ability to integrate complex smart contracts while preserving the integrity and security of Bitcoin.

“We are thrilled to receive this grant from Starknet and announce our partnership to build tighter integrations with its ZKP technology and the Cairo programming language,” said Sasha Mitchell, Head of Bitcoin Layer 2 at Elastos. “This is a major milestone for BeL2 and a true recognition of the maturity and capabilities of our core technology. This support will allow us to further develop our innovation in native Bitcoin lending as we look to capitalize on the growing acceptance of Bitcoin as a viable alternative financial system.”

A closer integration with Cairo will allow BeL2 to leverage this powerful programming language to enhance Bitcoin’s capabilities and deliver secure, efficient, and scalable decentralized finance (DeFi) applications. Specifically, the relationship with Cairo reinforces BeL2’s core technical innovations, including:

  • ZKPs ensure secure and private verification of transactions
  • Decentralized Arbitrage Using Collateralized Nodes to Supervise and Enforce Fairness in Native Bitcoin DeFi
  • BTC Oracle (NYSE:) facilitates cross-chain interactions where information, not assets, is exchanged while Bitcoin remains on the main infrastructure

BeL2’s vision goes beyond technical innovation and aims to innovate by creating a new financial system. The goal is to build a Bitcoin-backed Bretton Woods system, address global debt crises, and strengthen Bitcoin’s role as a global hard currency. This new system will be anchored in the integrity and security of Bitcoin, providing a stable foundation for decentralized financial applications.

As integration with Starknet and the Cairo programming language continues, BeL2 will deliver further advancements in smart contract capabilities, decentralized arbitration, and innovative financial products. At Token 2049, BeL2 will showcase further innovations in its core technologies, including arbitrators, that will underscore Elastos’ vision for a fairer decentralized financial system rooted in Bitcoin.

About Elastos

Elastos is a public blockchain project that integrates blockchain technology with a suite of redesigned platform components to produce a modern Internet infrastructure that provides intrinsic privacy and ownership protection for digital assets. The mission is to create open source services that are accessible to the world, so developers can create an Internet where individuals own and control their data.

The Elastos SmartWeb platform enables organizations to recalibrate how the Internet operates to better control their own data.

Home

https://www.linkedin.com/company/elastosinfo/

ContactPublic Relations ManagerRoger DarashahElastosroger.darashah@elastoselavation.org

This article was originally published on Chainwire



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Compound Agrees to Distribute 30% of Reserves to COMP Shareholders to End Alleged Attack on Its Governance

Digital Finance News Staff

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Compound Agrees to Distribute 30% of Reserves to COMP Shareholders to End Alleged Attack on Its Governance

Compound will introduce the staking program in exchange for Humpy, a notorious whale accused of launching a governance attack on the protocol, negating a recently adopted governance proposal.

Compound is launching a new staking program for COMP holders as a compromise with Humpy, a notorious DeFi whale accused of launching a governance attack against the veteran DeFi protocol.

On July 29, Bryan Colligan, head of business development at Compound, published a governance proposal outlining plans for a new compound participation product that would pay 30% of the project’s current and future reserves to COMP participants.

Colligan noted that the program was requested by Humpy in exchange for his agreement Proposition 289 — which sought to invest 499,000 COMP worth approximately $24 million into a DeFi vault controlled by Humpy, and which appears to have been forced by Humpy and his associates over the weekend.

“We propose the following staking product that meets Humpy’s stated interests as a recent new delegate and holder of COMP in exchange for the repeal of Proposition 289 due to the governance risks it poses to the protocol,” Colligan said. “The Compound Growth Program…will execute the above commitments, given the immediate repeal of Proposition 289.”

Colligan added that the proposal would expire at 11:59 p.m. EST on July 29. Had Humpy not rescinded Proposition 289, Compound would move forward with it. Proposition 290 — block Humpy using the Compound team’s multi-sig to deploy a new governor contract removing the delegate’s governance power behind Proposition 289.

Hunchback tweeted that Proposition 289 had been repealed a few hours ago. “Glad to have brought Compound Finance back into the spotlight,” they said. added. “StakedComp… finally becomes a yield-generating asset!

Markets reacted favorably to the resolution, with the price of COMP increasing by 6.2% over the past 24 hours, according to CoinGecko.

Attack on governance

Proposition 289 proposed investing 499,000 COMP from the Compound treasury into goldCOMP, a yield-generating vault of the Humpy-linked Golden Boys team.

The proposal passed with nearly 52 percent of the vote on July 28, despite two previous iterations of the proposal being defeated by strong opposition. Can And JulyThe proposals notably asked for only 92,000 COMP, with security researchers warning that any deposit of tokens into the goldCOMP vault would cede their governance power.

In May, Michael Lewellen of Web3 security firm OpenZeppelin, note The first proposal was submitted by a new governance delegate who was suddenly awarded 228,000 COMP by five wallets that got their tokens from the Bybit exchange. Combined with his own tokens, the delegate got 325,333 COMP, which is over 81% of the 400,000 tokens required for a governance proposal to reach quorum.

“We have been alerting the community to the risk that these delegates could support a potential attack on governance,” Lewellen said. “The timing of the new proposal and these recent delegations are suspect.”

Read more: Compound community accuses famous whale of attacking engineering governance

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