DeFi
Top 20 DeFi Marketing Strategies to Drive Growth and Engagement in 2024
The decentralized finance (DeFi) space continues to redefine the financial landscape, eliminating traditional intermediaries and providing unprecedented autonomy in financial transactions. In this rapidly evolving environment, effective DeFi marketing strategies are becoming paramount to gaining attention in a crowded marketplace. Key strategies now revolve around leveraging cutting-edge technology integrations and promoting community-centric platforms, which are essential for building trust and engagement.
The adoption of AI in marketing, influencer partnerships, and robust content strategies are expected to dominate the DeFi marketing sphere this year. This approach not only improves visibility but also creates a loyal user base by fostering a sense of community and belonging among participants. As the market anticipates significant revenue growth, reaching over $26 trillion USD, the strategic focus is shifting towards innovative and adaptive marketing frameworks that resonate with both new and experienced DeFi users. Thus, staying ahead requires a deep understanding of technology trends and community dynamics, which are essential for any DeFi project aiming to thrive in 2024.
In this comprehensive article, we will explore the top 10 marketing strategies that DeFi teams should consider implementing in 2024 to drive awareness, engagement, and growth.
What is DeFi Marketing?
DeFi marketing refers to the strategies and tactics employed by decentralized finance (DeFi) projects to promote their protocols, attract new users, and drive growth within the broader DeFi ecosystem. It encompasses a range of digital marketing techniques, community engagement efforts, and educational initiatives designed to raise awareness, build trust, and drive adoption of DeFi solutions.
Effective DeFi marketing leverages the unique characteristics of the decentralized finance space, such as its focus on transparency, user-centric design, and the power of community initiatives. By developing targeted and innovative marketing campaigns, DeFi projects can differentiate themselves, highlight their value propositions, and tap into the growing demand for decentralized financial services. As the DeFi industry continues to evolve, DeFi Marketing Services will play a crucial role in helping protocols and platforms navigate the competitive landscape and capitalize on the vast opportunities presented by the decentralized finance revolution.
Essential DeFi Marketing Strategies for 2024
Leveraging Influencer Partnerships
Influencer marketing has become a staple in the crypto and DeFi space, allowing projects to reach established audiences and gain the trust and credibility of respected industry figures. When selecting influencers to partner with, look for individuals who have a deep understanding of DeFi, a strong following within the target audience, and the ability to authentically promote the features and benefits of your protocol. Collaborate on content creation, social media campaigns, and even joint educational initiatives to maximize the reach and impact of your influencer partnerships.
Optimize search engine visibility
As the DeFi ecosystem continues to grow, ensuring your project is easily discoverable via search engines will be essential to driving organic traffic and acquiring users. Start by conducting in-depth keyword research to identify the terms and phrases your target audience uses to search for DeFi-related solutions. Optimize your website, blog content, and other digital assets with these keywords, while focusing on creating high-quality, informative content that positions your project as an authoritative source of information in the DeFi space. Additionally, consider leveraging techniques like link building and local SEO to further improve your search engine visibility.
Embrace video content
Video content has become a powerful way for DeFi projects to showcase their features, explain complex concepts, and create a more personal connection with their audience. Invest in producing educational videos, product demos, and thought leadership content that can be distributed across platforms like YouTube, Twitter, and TikTok. Experiment with different video formats, such as explainer videos, interviews, and live streams, to keep your audience engaged and informed. Make sure your video content is visually appealing, informative, and tailored to the specific needs and preferences of your target audience.
Building a strong and engaged community is essential for the long-term success of any DeFi project. Actively participate in online forums, Discord channels, and social media platforms to answer questions, share updates, and foster discussions around your protocol. Encourage user-generated content, such as reviews, testimonials, and tutorials, and incentivize your community to share their experiences and provide feedback. By fostering a sense of community and belonging, you can build a loyal user base that will champion your project and help it grow.
Take advantage of DeFi-focused events and conferences
Participating in and sponsoring DeFi-focused events and conferences can be an effective way to network, showcase your project, and connect with potential users and partners. In 2024, look for opportunities to participate in industry events, host workshops or panel discussions, and even consider hosting your own DeFi-themed event to build brand awareness and engagement. These events can also serve as a platform to announce new product features, partnerships, or milestones, further solidifying your project’s position within the DeFi ecosystem.
Implement gamification strategies
Gamification can be a highly effective way to boost user engagement and foster a sense of community within your DeFi ecosystem. Consider introducing game-like elements, such as leaderboards, rewards programs, and interactive challenges, to incentivize users to interact with your platform, share content, and participate in the growth of your protocol. These gamification techniques can not only increase user retention and activity, but also create a fun and immersive experience that sets your project apart from the competition.
Developing comprehensive educational resources
As the DeFi space continues to evolve, providing comprehensive educational resources will be essential to onboard new users and help them navigate this complex ecosystem. Create a range of educational content, including step-by-step guides, glossaries, and tutorials, to help users understand the fundamentals of DeFi and effectively use your protocol. Additionally, consider offering webinars, online courses, or even in-person workshops to dive deeper into specific DeFi concepts and showcase your project’s unique features and benefits.
Take advantage of cross-promotional opportunities
Collaboration and cross-promotion can be powerful tools for DeFi projects to reach new audiences and generate synergies within the ecosystem. Explore opportunities to partner with complementary DeFi protocols, lending platforms, or decentralized exchanges to create co-branded content, co-host events, or offer joint incentives to users. By aligning with other respected players in the DeFi space, you can tap into new user bases, build credibility, and create mutually beneficial growth opportunities.
Embrace Decentralized Marketing and Social Media
Traditional marketing channels, such as social media platforms and messaging apps, have become increasingly important in the DeFi space. Leverage decentralized social media platforms, such as Twitter, Discord, and Telegram, to engage with your community, share updates, and facilitate discussions. Additionally, consider experimenting with new social media formats, such as live streams, AMAs, and interactive quizzes, to keep your audience engaged and interested in your project. By meeting your users where they are and adapting to their preferred communication channels, you can build a stronger, more loyal community.
Implementing Data-Driven Optimization
As with any successful marketing strategy, it’s essential to continually analyze and optimize your DeFi marketing efforts. Implement robust tracking and analytics tools to monitor key metrics, such as user acquisition, engagement, and conversion rates. Use this information to refine your marketing tactics, test new strategies, and ensure you’re allocating your resources efficiently to generate maximum impact. By taking a data-driven approach, you can make informed decisions, optimize your marketing campaigns, and continuously improve the performance of your DeFi project.
Overall, the DeFi landscape is rapidly evolving and effective marketing strategies have become crucial for DeFi projects to stand out and drive growth. By leveraging a full suite of marketing techniques, including influencer partnerships, search engine optimization, video content, community engagement, and data-driven optimization, DeFi teams can effectively reach and onboard new users, build trust, and drive adoption within the broader DeFi ecosystem. As the industry continues to mature, DeFi Marketing Services will play an increasingly important role in helping protocols and platforms navigate the competitive landscape and capitalize on the vast opportunities presented by the decentralized finance revolution.
DeFi
Pump.Fun is revolutionizing the Ethereum blockchain in terms of daily revenue
The memecoin launchpad saw the largest daily revenue in all of DeFi over the past 24 hours.
Memecoin launchpad Pump.Fun has recorded the highest gross revenue in all of decentralized finance (DeFi) in the last 24 hours, surpassing even Ethereum.
The platform has raised $867,429 in the past 24 hours, compared to $844,276 for Ethereum, according to DeFiLlama. Solana-based Telegram trading bot Trojan was the third-highest revenue generator of the day, as memecoin infrastructure continues to dominate in DeFi.
Pump.Fun generates $315 million in annualized revenue according to DeFiLlama, and has averaged $906,160 per day over the past week.
Income Ranking – Source: DeFiLlama
The memecoin frenzy of the past few months is behind Pump.fun’s dominance. Solana-based memecoins have been the main drug of choice for on-chain degenerates.
The app allows non-technical users to launch their own tokens in minutes. Users can spend as little as $2 to launch their token and are not required to provide liquidity up front. Pump.Fun allows new tokens to trade along a bonding curve until they reach a set market cap of around $75,000, after which the bonding curve will then be burned on Raydium to create a safe liquidity pool.
Pump.Fun generates revenue through accrued fees. The platform charges a 1% fee on transactions that take place on the platform. Once a token is bonded and burned on Raydium, Pump.fun is no longer able to charge the 1% fee.
Ethereum is the blockchain of the second-largest cryptocurrency, Ether, with a market cap of $395 billion. It powers hundreds of applications and thousands of digital assets, and backs over $60 billion in value in smart contracts.
Ethereum generates revenue when users pay fees, called gas and denominated in ETH, to execute transactions and smart contracts.
DeFi
DeFi technologies will improve trading desk with zero-knowledge proofs
DeFi Technologies, a Canadian company financial technology companyis set to enhance its trading infrastructure through a new partnership with Zero Computing, according to a July 30 statement shared with CryptoSlate.
The collaboration aims to integrate zero-knowledge proof tools to boost operations on the Solana And Ethereum blockchains by optimizing its ability to identify and execute arbitrage opportunities.
Additionally, it will improve the performance of its DeFi Alpha trading desk by enhancing its use of ZK-enabled maximum extractable value (MEV Strategies).
Zero knowledge Proof of concept (ZKP) technology provides an additional layer of encryption to ensure transaction confidentiality and has recently been widely adopted in cryptographic applications.
Optimization of trading strategies
DeFi Technologies plans to use these tools to refine DeFi Alpha’s ability to spot low-risk arbitrage opportunities. The trading desk has already generated nearly $100 million in revenue this year, and this new partnership is expected to further enhance its algorithmic strategies and market analysis capabilities.
Zero Computing technology will integrate ZKP’s advanced features into DeFi Alpha’s infrastructure. This upgrade will streamline trading processes, improve transaction privacy, and increase operational efficiency.
According to DeFi Technologies, these improvements will increase the security and sophistication of DeFi Alpha’s trading strategies.
The collaboration will also advance commercial approaches for ZK-enabled MEVs, a new concept in Motor vehicles which focuses on maximizing value through transaction fees and arbitrage opportunities within block production.
Additionally, DeFi Technologies plans to leverage Zero Computing technology to develop new financial products, such as zero-knowledge index exchange-traded products (ETPs).
Olivier Roussy Newton, CEO of DeFi Technologies, said:
“By integrating their cutting-edge zero-knowledge technology, we not only improve the efficiency and privacy of our transactions, but we also pave the way for innovative trading strategies.”
Extending Verifiable Computing to Solana
According to the release, Zero Computing has created a versatile, chain-agnostic platform for generating zero-knowledge proofs. The platform currently supports Ethereum and Solana, and the company plans to expand compatibility with other blockchains in the future.
The company added that it is at the forefront of introducing verifiable computation to the Solana blockchain, enabling complex computations to be executed off-chain with on-chain verification. This development represents a significant step in the expansion of ZKPs across various blockchain ecosystems.
Mentioned in this article
Latest Alpha Market Report
DeFi
Elastos’ BeL2 Secures Starknet Grant to Advance Native Bitcoin Lending and DeFi Solutions
Singapore, Asia, July 29, 2024, Chainwire
- Elastos BeL2 to Partner with StarkWare to Integrate Starknet’s ZKPs and Cairo Programming Language with BeL2 for Native DeFi Applications
- Starknet integration allows BeL2 to provide smart contracts and dapps without moving Bitcoin assets off the mainnet
- Starknet Exchange Validates the Strength of BeL2’s Innovation and Leadership in the Native Bitcoin Ecosystem
Elastos BeL2 (Bitcoin Elastos Layer2) has secured a $25,000 grant from Starknet, a technology leader in the field of zero-knowledge proofs (ZKPs). This significant approval highlights the Elastos BeL2 infrastructure and its critical role in advancing Bitcoin-native DeFi, particularly Bitcoin-native lending. By integrating Starknet’s ZKPs and the Cairo programming language, Elastos’ BeL2 will enhance its ability to deliver smart contracts and decentralized applications (dapps) without moving Bitcoin (BTC) assets off the mainnet. This strategic partnership with Starknet demonstrates the growing acceptance and maturity of the BeL2 infrastructure, reinforcing Elastos’ commitment to market leadership in the evolving Bitcoin DeFi market.
Starknet, developed by StarkWare, is known for its advancements in ZKP technology, which improves the privacy and security of blockchain transactions. ZKPs allow one party to prove to another that a statement is true without revealing any information beyond the validity of the statement itself. This technology is fundamental to the evolution of blockchain networks, which will improve BeL2’s ability to integrate complex smart contracts while preserving the integrity and security of Bitcoin.
“We are thrilled to receive this grant from Starknet and announce our partnership to build tighter integrations with its ZKP technology and the Cairo programming language,” said Sasha Mitchell, Head of Bitcoin Layer 2 at Elastos. “This is a major milestone for BeL2 and a true recognition of the maturity and capabilities of our core technology. This support will allow us to further develop our innovation in native Bitcoin lending as we look to capitalize on the growing acceptance of Bitcoin as a viable alternative financial system.”
A closer integration with Cairo will allow BeL2 to leverage this powerful programming language to enhance Bitcoin’s capabilities and deliver secure, efficient, and scalable decentralized finance (DeFi) applications. Specifically, the relationship with Cairo reinforces BeL2’s core technical innovations, including:
- ZKPs ensure secure and private verification of transactions
- Decentralized Arbitrage Using Collateralized Nodes to Supervise and Enforce Fairness in Native Bitcoin DeFi
- BTC Oracle (NYSE:) facilitates cross-chain interactions where information, not assets, is exchanged while Bitcoin remains on the main infrastructure
BeL2’s vision goes beyond technical innovation and aims to innovate by creating a new financial system. The goal is to build a Bitcoin-backed Bretton Woods system, address global debt crises, and strengthen Bitcoin’s role as a global hard currency. This new system will be anchored in the integrity and security of Bitcoin, providing a stable foundation for decentralized financial applications.
As integration with Starknet and the Cairo programming language continues, BeL2 will deliver further advancements in smart contract capabilities, decentralized arbitration, and innovative financial products. At Token 2049, BeL2 will showcase further innovations in its core technologies, including arbitrators, that will underscore Elastos’ vision for a fairer decentralized financial system rooted in Bitcoin.
About Elastos
Elastos is a public blockchain project that integrates blockchain technology with a suite of redesigned platform components to produce a modern Internet infrastructure that provides intrinsic privacy and ownership protection for digital assets. The mission is to create open source services that are accessible to the world, so developers can create an Internet where individuals own and control their data.
The Elastos SmartWeb platform enables organizations to recalibrate how the Internet operates to better control their own data.
https://www.linkedin.com/company/elastosinfo/
ContactPublic Relations ManagerRoger DarashahElastosroger.darashah@elastoselavation.org
DeFi
Compound Agrees to Distribute 30% of Reserves to COMP Shareholders to End Alleged Attack on Its Governance
Compound will introduce the staking program in exchange for Humpy, a notorious whale accused of launching a governance attack on the protocol, negating a recently adopted governance proposal.
Compound is launching a new staking program for COMP holders as a compromise with Humpy, a notorious DeFi whale accused of launching a governance attack against the veteran DeFi protocol.
On July 29, Bryan Colligan, head of business development at Compound, published a governance proposal outlining plans for a new compound participation product that would pay 30% of the project’s current and future reserves to COMP participants.
Colligan noted that the program was requested by Humpy in exchange for his agreement Proposition 289 — which sought to invest 499,000 COMP worth approximately $24 million into a DeFi vault controlled by Humpy, and which appears to have been forced by Humpy and his associates over the weekend.
“We propose the following staking product that meets Humpy’s stated interests as a recent new delegate and holder of COMP in exchange for the repeal of Proposition 289 due to the governance risks it poses to the protocol,” Colligan said. “The Compound Growth Program…will execute the above commitments, given the immediate repeal of Proposition 289.”
Colligan added that the proposal would expire at 11:59 p.m. EST on July 29. Had Humpy not rescinded Proposition 289, Compound would move forward with it. Proposition 290 — block Humpy using the Compound team’s multi-sig to deploy a new governor contract removing the delegate’s governance power behind Proposition 289.
Hunchback tweeted that Proposition 289 had been repealed a few hours ago. “Glad to have brought Compound Finance back into the spotlight,” they said. added. “StakedComp… finally becomes a yield-generating asset!
Markets reacted favorably to the resolution, with the price of COMP increasing by 6.2% over the past 24 hours, according to CoinGecko.
Attack on governance
Proposition 289 proposed investing 499,000 COMP from the Compound treasury into goldCOMP, a yield-generating vault of the Humpy-linked Golden Boys team.
The proposal passed with nearly 52 percent of the vote on July 28, despite two previous iterations of the proposal being defeated by strong opposition. Can And JulyThe proposals notably asked for only 92,000 COMP, with security researchers warning that any deposit of tokens into the goldCOMP vault would cede their governance power.
In May, Michael Lewellen of Web3 security firm OpenZeppelin, note The first proposal was submitted by a new governance delegate who was suddenly awarded 228,000 COMP by five wallets that got their tokens from the Bybit exchange. Combined with his own tokens, the delegate got 325,333 COMP, which is over 81% of the 400,000 tokens required for a governance proposal to reach quorum.
“We have been alerting the community to the risk that these delegates could support a potential attack on governance,” Lewellen said. “The timing of the new proposal and these recent delegations are suspect.”
Read more: Compound community accuses famous whale of attacking engineering governance
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