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Armstrong Watson joins the Institute of Customer Service
Armstrong Watson has become the first accountancy firm in the UK to become a member of The Institute of Customer Service.
The growing accountancy, business and financial advisory firm, which has 19 offices across Scotland and the North of England, aims to be recognised as “the best financial advisory firm to deal with, providing the best client experience in the UK”.
While Paul Dickson, Managing Partner and CEO, acknowledges that this is an ambitious goal, he believes it is achievable and is confident that the firm’s values of passion, trust, honesty and humanity provide a solid foundation to build on. He says the new partnership will play a key role in the firm’s mission to continually improve and deliver world-class service to its clients.
“We are proud to become the first accountancy firm in the UK to join the Institute of Customer Service,” said Mr Dickson. “This will set Armstrong Watson apart from our competitors and help us achieve our growth objectives.
“I believe we can achieve our goal as we are committed to providing the highest level of service and expert advice, but this affiliation now allows us to benchmark our services and compare ourselves with the best of the best.
“There were several key drivers behind our decision to join, including an understanding of our service strengths and areas for improvement, and the benefits of having greater insights to enhance our service performance as a professional services provider.”
The Institute of Customer Service is the UK’s professional customer service body, which seeks to improve business performance through improved customer service.
Jo Causon, CEO of The Institute of Customer Service, added: “By joining the Institute of Customer Service, Armstrong Watson can identify key areas to improve and elevate its current service offering and demonstrate a clear statement of intent.
“We are delighted to welcome them as members as they seek to drive a customer-centric culture across their businesses.”
Armstrong Watson will undertake a range of activities as part of its membership of the Institute of Customer Service and will have access to a wealth of resources, training, insights, independent benchmarking, and high-level consultancy and advice to deliver superior customer service.