Tech
Crypto ads may start appearing on Google after Tech Giant’s policy review
Crypto ads may start appearing on Google after Tech Giant’s policy review
Google is ready to update its ad policies on Monday, January 29, allowing advertising of some cryptocurrency products. This policy change may cause advertisements for recently launched Bitcoin Exchange Traded Funds (ETFs) to appear on its search engines.
However, Google’s policy update refers to permitted products as “advertisers offering Cryptocurrency Coin Trust targeting the United States,” leaving some ambiguity. Notably, one of the largest Bitcoin trusts, the Grayscale Bitcoin Trust (GBTC), recently converted to a spot Bitcoin ETF following SEC approval.
Previously, GBTC shares were only available to accredited investors on the primary market, subject to a six-month holding period. Accredited investors must meet specific financial criteria, such as having a net worth greater than $1 million or a high income.
In contrast, spot Bitcoin ETFs are available to the general public in the United States and are regulated by the Securities Act of 1933. This makes them a potentially safer option for Google to consider in advertising. The policy update is seen as a positive development, especially considering Google’s vast reach and influence in driving awareness and inflows for the 10 spot issuers of Bitcoin ETFs. BlackRock’s IBIT currently ranks first with the largest assets under management, recently surpassing $2 billion.