Markets
TON Blockchain and Mocaverse Partner to Target 1.6 Billion User Market
TON Blockchain, Mocaverse and the MOCA Foundation announced a strategic partnership to bring together an ecosystem of over 1.6 billion users.
In an announcement on Monday, Animoca Brands said the initiative would target the growth and adoption of cryptocurrency across the world. Mocaverse and the TON Blockchain ecosystems. MOCA Coin (MOCA) and Toncoin (TONNE) will be at the heart of this partnership, the firm writes.
TON Blockchain and Mocaverse target 1.6 billion user base
Mocaverse, a consumer network project backed by gaming and investment giant Animoca Brands, and TON Blockchain, the cryptocurrency network backed by Telegram, are considering a collaboration for an “identity and reputation-based consumer network.”
According to Yat Siu, Executive Chairman and Co-Founder of Animoca Brands, this collaboration brings together a shared mission around Web3 adoption and digital property rights. note that joining forces has the potential to amplify user adoption of Mocaverse and TON Blockchain.
“The unique partnership between Telegram and the TON Foundation and the collaboration revealed today provides an opportunity to bring Moca ID and the Realm Network SDK to Telegram’s 900 million users, which we believe could exponentially amplify all of our respective network effects,” he commented.
In essence, the deal suggests a total addressable market of over 1.6 billion users, considering Telegram’s 900 million user base and Moca Network’s 700 million+ potential users. The latter includes a portfolio of over 450 companies in the Moca Network and Animoca Brands ecosystem.
Initiatives including games, hackathons and an accelerator program
TON and MOCA Foundation plan to leverage market resources and native tokens to achieve the partnership goal. The partners will also integrate Moca ID on TON Blockchain and within its ecosystem, as well as TON Society ID for interoperability.
It is also planned to leverage Mocaverse’s interoperable SDK product and Telegram’s Mini App platform, which was announced days after Telegram CEO Pavel Durov, announcement the launch of a mini app store.
Areas that could help drive more users onto the networks include casual social gaming, sports and IP experiences. The partners will also launch co-branded hackathons and an accelerator program.
It is worth noting that Telegram-based tap-to-earn projects, including Notcoin and Hamster Kombat, have exploded onto the cryptocurrency market scene in recent months.
MOCA and TON Incentive Program
As part of the strategic partnership, MOCA Foundation and TON Foundation have agreed to a foundation-level token swap for MOCA and TON.
The agreement calls for the creation of a steering committee that will use a combined $20 million war chest to incentivize developers and users. Initiatives to this end will include joint airdrops using TON’s The Open League and Moca Network’s PointFi.