Markets
UniSat reaches 9,600 daily users thanks to successful PIZZA airdrop
According to data from a Dune dashboard, UniSat, a leading Bitcoin service provider known for its Ordinals marketplace, recently hit a milestone by recording nearly 9,600 unique daily users.
This is a record for the platform, highlighting its growing influence in the crypto community.
PIZZA Airdrop fuels UniSat’s recent rise
Alongside this surge, UniSat captured 43% market share among Ordinal markets the same day. This is the first time since September 2023 that UniSat has exceeded 40% market share. It outperforms competitors like OKX and Magic Eden, which previously dominated the market.
Learn more: Top 5 BRC-20 platforms for trading ordinals in 2024
Market share of Ordinal markets. Source: Dune
Many attribute UniSat’s recent success to its latest airdrop of the BRC-20 PIZZA token. May 22, UniSat announcement the rollout of the 5-byte “pizza” ticker and the offering of free pizza “slices” to eligible addresses, which was fully distributed today.
PIZZA Price jumped up from 0.00008910 BTC ($6.18) to 0.000116 BTC ($8.04) after the airdrop. However, it is now stabilizing at 0.0001085 BTC ($7.52) at the time of writing.
This development is particularly interesting given that Standard Rune Token Transactions outperformed BRC-20 and Ordinals trades. As of June 8, Runes transactions totaled 120,781, while BRC-20 and Ordinals transactions totaled 53,129 and 920, respectively. This trend has been continuing since at least mid-April.
Despite the rise of other token standards within the Bitcoin ecosystem, the success of PIZZA demonstrates the evolution of Bitcoin beyond a store of value. Innovations in Non-Fungible Tokens (NFTs) and Decentralized Finance (Challenge) lead this transformation, as Franklin Templeton spotlighted in its April report.
Learn more: Bitcoin NFT: Everything You Need to Know About Ordinals
“Over the past year, Bitcoin innovation and development has seen a renaissance of activity. The positive dynamic of innovation is mainly driven by Bitcoin NFTs, known as Ordinals, new fungible token standards such as BRC-20 and Runes, Bitcoin Layer-2 and other Bitcoin. Challenge primitives,” wrote the asset management giant.
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