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Visit by L’Oréal shareholders to Domaine de la Rose Lancôme

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L’Oréal was pleased to welcome around forty shareholders for an exceptional visit to Domaine de la Rose Lancôme in Grasse on Wednesday, June 5, 2024.

Participating shareholders were able to discover an exceptional terroir in the birthplace of perfumery in Grasse, a place where soil, plants and biodiversity are respected. A place flooded by a generous sun that concentrates the aromas of perfume plants and where women and men master the excellence and correct gestures of perfumery.

They were able to explore the secret path of the rose in the fields where it is grown and in the distillery, where the fragrant plants are transformed after being harvested. They ended with a visit to Maison Rose, a creation and sharing space dedicated to the art of perfumery.

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